Signs & Cultural Differences

I need to take in consideration when creating my magazine and choosing colour schemes and things, the differences in opinions in culture.

For example, In Britain we associate the colour white with innocence, purity and weddings,where as In China white is the colour of mourning and worn at funerals, two completely different associations with the colour.



Also, the 'okay' hand sign means different things in different countries.

'Ok' in USA and UK
'Money' in Japan
'Sex' in Mexico
'Homosexual' in Ethiopia
'Swearing' in Brazil
'Zero' in Southern France

Clearly completely different things in different cultures.