Friday, 1 November 2013

Semiotics Reading

Semiotics is the study of signs and sign processes, indication, designation, likeness, analogy, metaphor, symbolism, signification, and communication. 
Semiotics is closely related to the field of linguistics, which, for its part, studies the structure and meaning of language more specifically. 
However, as different from linguistics, semiotics also studies non-linguistic sign systems. Semiotics is often divided into three branches:
  • Semantics: Relation between signs and the things to which they refer; their denotata, or meaning
  • Syntactics: Relations among signs in formal structures
  • Pragmatics: Relation between signs and sign-using agents

For example if you see red you automatically think danger and stop. If you see green then you think go and nature. These have been taught to us through living our normal everyday lives. However its not just colours that can be used. Pictures, words, colours and sounds can normally be used. This will help a lot when it comes to creating my own magazine.

This has helped as i can now understa
nd what people may think when they look at an image or words. I can use this in my own magazine to attract the target audience.





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